Website and Lead Quiz Design for 10 Verticals.

A redesign and rebrand for a home improvement lead generation company: 30 pages, including a lead quiz whose questions adapt to each of the 10 verticals they sell leads for.

Live Link

Client

Mr. Remodel

Role

Sole Designer

Timeline

June 2026 - July 2026

TEAM

Sole Designer, 1 Developer

Overview

Mr. Remodel sells home improvement leads to contractors, which makes their website the product rather than a brochure for it. The redesign covered 30 pages and a new brand, and it launched in late 2025.

Mr. Remodel sells home improvement leads to contractors, which makes their website the product rather than a brochure for it. The redesign covered 30 pages and a new brand. It launched late 2025.

MY CONTRIBUTION

A freelance project through East Ivy Design. I handled the UX, the visual design, and the brand, and designed the lead quiz that qualifies homeowners before a contractor ever sees them.

A freelance project through East Ivy Design. I handled the UX, the visual design, and the brand, and designed the lead quiz that qualifies homeowners before a contractor ever picks up a phone and talks to them.

MY CONTRIBUTION

A freelance project through East Ivy Design. I handled the UX, the visual design, and the brand, and designed the lead quiz that qualifies homeowners before a contractor ever sees them.

The Work

A site that brings homeowners in, and a quiz that qualifies them.

Their competitors already had a lead quiz; Mr. Remodel didn't. The one I built asks different questions depending on which of the 10 verticals a homeowner needs, so leads arrive at a contractor already qualified. It also gave their ad campaigns a real destination.

The homepage features 10 vertical specific cards and mobile features interactive carousels.

10 vertical specific project pages were built using unified structures but unique content sections based on project type.

10 fully responsive lead generation quizzes.

10 fully responsive lead generation quizzes.

Quizzes have dynamic flows based on user inputs.

Quizzes have dynamic flows based on user inputs.

A fully built out FAQ page with questions and answers organized by project type.

A home improvement calculator page was built to be utilized as a lead hook in marketing campaigns.

Reflection

Where the business actually happens.

There we're two main lifts with this project:

How to create 10 project pages that are all in harmony but different just enough to not be monotonous to the site visitors.

Understanding all the ways the website could bring value to customers and not only to sell them something. The calculator page, lead quiz, and informational pages were all about designing something that was beneficial to a visitor, not just something that looks good.

Working on this design, especially on the short turn around time, gave me a nice refresh on how important clean UX is in a marketing environment, when Im usually so focused on enterprise software projects. Information can bring just as much value to a user as a digital product, if it is presented in a concise and engaging way.

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Designing How a Product Meets the Market.

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Website and Lead Quiz Design for 10 Verticals.